ABOUT US
With a background in interior design and Middle-Eastern studies, multi-disciplinary artist Inbar Hasson lives and works in the Netherlands since 2011. As a graduate of the Wackers Academy of Arts in Amsterdam, Hasson initially devoted herself to large-scale painting and collage, in which she seeks a tension between an appealing visual storytelling and a sense of discomfort and disorientation. Both confronting and seducing, she demands from the viewer an active gaze, rewarded with an emotional impact.
Recently, Hasson has been developing a series of new projects under the title Background Check, where she focuses on notions of social inequality. Perceiving her artwork as a platform rather than solid expression, she playfully translates her research into daily - yet non-conventional - accessible media.
“I am disturbed and concerned by the general numbness in our society and through art I seek to punch this drowsiness that we can’t afford”
for b_side project Hasson collaborated with Amsterdam located art director and designer Fanny Maille
Art director Fanny Maillet (1991, FR) obtained her master degree from the La Martinière Diderot School of Applied Arts in Lyon, and moved to Amsterdam in 2012 to explore the aesthetics and straightforwardness of Dutch design.
Next to her experience in graphic design and styling, she has been working as an art director at the eyewear fashion brand Polette for 6 years, where she produced fashion and marketing campaigns, among others with the Massai people in Tanzania, or in collaboration with a shelter for homeless people in Paris. Her graphic work is characterised by a bold colorful approach, abstract shapes, and dynamic compositions. She is now freelancing as both art director and stylist on the Dutch and international creative scene.
She is now freelancing as both art director and stylist on the Dutch and international creative scene; among her clients are Calvin Klein and the eyewear fashion brand Polette